5 Reasons to Use Google Tag Manager
In this episode of SEM Sessions Riley and Nate discuss the benefits of using Google Tag Manager.
- GTM makes tag management easier and improves the accuracy of page tracking
- It’s easy to create events and goals in Google Analytics using Google Tag Manager’s built in event triggers
- Using GTM decreases code bloat (ie text-to-html ratio) by removing excess javascript from the source code
- Deploying javascript with Google Tag Manager decreases the number of server requests made during page load, which speeds up load times
- You can allow third parties to manage and control your tags without giving them access to your website admin and source code