5 Reasons to Use Google Tag Manager

5 Reasons to Use Google Tag Manager

In this episode of SEM Sessions Riley and Nate discuss the benefits of using Google Tag Manager.

  1. GTM makes tag management easier and improves the accuracy of page tracking
  2. It’s easy to create events and goals in Google Analytics using Google Tag Manager’s built in event triggers
  3. Using GTM decreases code bloat (ie text-to-html ratio) by removing excess javascript from the source code
  4. Deploying javascript with Google Tag Manager decreases the number of server requests made during page load, which speeds up load times
  5. You can allow third parties to manage and control your tags without giving them access to your website admin and source code
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