Backlinks 101: The Basics & Why You Should Care
Today we’re going to be talking about Backlinks. We’re starting from ground zero.
- What is a backlink?
- What’s the difference between backlinks and citations?
- Why does Google care about backlinks?
- What’s the difference between follow and nofollow links?
- Where can you get dofollow backlinks?
- Can you use social media to build backlinks?
- What are the first backlinks you should build?
- How can you use video content to get backlinks?
What is a Backlink?
Backlink: Any link anywhere on the web that directs users to your website.
Anytime somebody creates a hyperlink anywhere on the web that links back to your website, that is a backlink.
When Google sees mentions of your website, it is an endorsement of your business or blog.
If you’re creating content for a user searching for information and you include a link to another authoritative website, it’s a trust signal to both users and Google.
What are Follow and No Follow Links?
Backlinks are classified as either follow or nofollow.
Nofollow backlink: Forums, editorial sites, social media. Google looks at nofollow links as a mention of your brand but not necessarily an endorsement of your brand.
Follow backlink: Really recognized in the industry as super powerful. Mostly editorial websites, small personal blogs, etc.
- Any website creating content
- Rich anchor text
- Any local publication
If you’re starting with a fresh domain, it is highly recommended to secure social profiles first. This includes:
- LinkedIn (if applicable)
You can even create branded profiles on blogging sites like Medium and Buzzfeed.
Another important aspect of link building is analyzing your competition and seeing what gaps you can fulfill. It is very difficult to outrank high-authority websites like The New York Times and Business Insider, so try to find a need that hasn’t been fulfilled online yet.
How to Use Video Content to Generate Tons of Quality Backlinks
One effective way to build high quality backlinks is to use video content. The versatility of video allows you to create multiple linkable assets with one piece of content.
One piece of video content can be used to create:
- Video shorts
- Screenshots / still images
- Written video summaries
All of these assets can then be used to create links on your own website as well as on authoritative sites around the web.
Read more about how to use video content to generate links and improve your SEO.
Get in touch with us today to see how our backlinking strategies can help your business grow.