When it comes to content marketing, the last thing you want to do is create content that no one reads and doesn't drive any traffic or revenue for your business. Keyword Research Content Research Brainstorming Content Development Review & Edit Promotion 1. Keyword Research: Find demand,...
Search engine optimization is an ever evolving industry, so it can be difficult to stay up to date on the latest news in SEO. What's working and whats not? What's changing? What's the current state of SEO? How powerful is local SEO? How important is...
Are you curious about who you can trust in the world of SEO? There’s a lot of disinformation and misconceptions in the world of search engine optimization, but you can trust that these SEO thought-leaders are staying on top of best practices. Here’s a list of...
[embed]https://www.youtube.com/watch?v=kPX3XUSc8qs[/embed] In this video, Nate and I show how to use Google Tag Manager to track conversions in Google Analytics....
Your homepage is one of the most viewed pages on your eCommerce site. It's also one of your top landing pages, and most of the people who actually buy from you will see your homepage before they do so. You know the saying...
[embed]https://www.youtube.com/watch?v=nSue_3Cv-U8[/embed] In this video, Nate and Riley show how to install a general pageview tracking snippet for Google Analytics using Google Tag Manager....
[embed]https://www.youtube.com/watch?v=SdvZzpaq6NQ[/embed] In this SEM Session, Nate and Riley do a fresh install of Google Tag Manager on Nate's Wordpress site. The GTM code is inserted into the header.php file of your Wordpress site....
[embed]https://www.youtube.com/watch?v=JoG7TENRurc[/embed] In this episode of SEM Sessions Riley and Nate discuss the benefits of using Google Tag Manager. GTM makes tag management easier and improves the accuracy of page tracking It's easy to create events and goals in Google Analytics using Google Tag Manager's built in...
[embed]https://www.youtube.com/watch?v=_VkzHc7P5dU[/embed] Branded search is powerful, but how can you measure it? In this video Nate and Riley talk about how we've been able to track branded searches for clients and show you how you can do the same. What is branded search and why would you...
[embed]https://www.youtube.com/watch?v=cUd9Mgmh-z0[/embed] In episode 16 of SEM Sessions, I put on a white fedora in a remote part of Oahu, Hawaii to talk about the difference between white hat and black hat SEO....