How to Track Events & Goals in Google Analytics
[embed]https://www.youtube.com/watch?v=kPX3XUSc8qs[/embed] In this video, Nate and I show how to use Google Tag Manager to track conversions in Google Analytics....
SEM Sessions
How to Verify Your Website in Google Search Console
[embed]https://www.youtube.com/watch?v=Nyb3ncWLfz4[/embed] In this post, we show you a step-by-step tutorial to verify your website in Google Search Console and start collecting click, query, and impression data. Specifically, this video shows how to verify a website in Google Search Console (GSC) using Google Tag Manager (GTM)....
How to Install Google Analytics with Google Tag Manager
[embed]https://www.youtube.com/watch?v=nSue_3Cv-U8[/embed] In this video, Nate and Riley show how to install a general pageview tracking snippet for Google Analytics using Google Tag Manager....
How To Install Google Tag Manager on WordPress Sites
[embed]https://www.youtube.com/watch?v=SdvZzpaq6NQ[/embed] In this SEM Session, Nate and Riley do a fresh install of Google Tag Manager on Nate's Wordpress site. The GTM code is inserted into the header.php file of your Wordpress site....
5 Reasons to Use Google Tag Manager
[embed]https://www.youtube.com/watch?v=JoG7TENRurc[/embed] In this episode of SEM Sessions Riley and Nate discuss the benefits of using Google Tag Manager. GTM makes tag management easier and improves the accuracy of page tracking It's easy to create events and goals in Google Analytics using Google Tag Manager's built in...
How to Track Branded Searches on Google
[embed]https://www.youtube.com/watch?v=_VkzHc7P5dU[/embed] Branded search is powerful, but how can you measure it? In this video Nate and Riley talk about how we've been able to track branded searches for clients and show you how you can do the same. What is branded search and why would you...
White Hat vs Black Hat SEO (SEM Session Ep 16)
[embed]https://www.youtube.com/watch?v=cUd9Mgmh-z0[/embed] In episode 16 of SEM Sessions, I put on a white fedora in a remote part of Oahu, Hawaii to talk about the difference between white hat and black hat SEO....