Are you curious about who you can trust in the world of SEO? There’s a lot of disinformation and misconceptions in the world of search engine optimization, but you can trust that these SEO thought-leaders are staying on top of best practices.
Here’s a list of our favorite SEO influencers (in no particular order):
Neil runs a digital marketing agency out of Las Vegas, Neil Patel Digital. He’s also the founder of New Egg and Kissmetrics, and he recently acquired the Ubersuggest tool and has invested into rebuilding the UI and adding lots of new features. His teams produce some of the best video and written content in the industry and consults with top brands. Check out his YouTube channel or follow him on Facebook, Twitter, or LinkedIn.
John Mueller, or John Mu as he’s known on Twitter, is Google’s senior webmaster trends analyst and an important part of the search team at Google. He hosts Google Webmaster Hangouts and is active on Twitter and beyond. Due to his position at Google, he is perhaps THE foremost authority in the search engine optimization industry.
Barry Schwartz is the founder of popular SEO news site Search Engine Roundtable. He also runs a web consultancy out of New York City called Rusty Brick. Barry is highly respected in the industry and is commonly seen connecting with big wigs at Google like Gary Ilyes and John Mueller.
Marie Haynes is the founder of Marie Haynes Consulting. She is an industry leader in terms of analyzing Google algorithm updates, auditing link profiles, and recovering from Google penalties. She’s active on Twitter and has some great content on link-building and algorithm analysis on her blog.
Brian Dean is the face of Backlinko. He’s epitomized the idea of quality over quantity in terms of his content marketing. He runs a popular YouTube channel and has some great blog content as well. Dean has some of the best content in the industry on white hat link-building tactics.
Annie Cushing is the author of Annielytics, a popular internet blog that covers all things Google Analytics. She’s built processes that others can use to audit their GA implementations and more.
Gary Illyes works with John Mueller as a webmaster trends analytics at Google. He’s active on Twitter and has also hosted AMAs on Reddit. He’s a straight shooter who often answers questions more directly than you would expect from John Mueller.
Rand is the founder Moz, an industry-leading SEO software provider. Moz produces great video and written content on all things SEO and content marketing. Rand’s Whiteboard Friday videos are especially popular.
Danny Sullivan is one of the cofounders of Search Engine Land, a popular SEO news site. Since late 2017, Sullivan has worked with the search team at Google in a sort of public liaison role to help convey the intricacies of Google’s algorithms to the SEO community and beyond.
Matt Cutts was the head of Google’s Web Spam team for almost two decades. He now runs a team for the United States Digital Service, a federal government agency dedicated to simplifying digital services and improving government websites.
Julie Joyce is the owner of Link Fish Media, a co-founder of the SEO Chicks blog, and a contributor at several of the top SEO news sites like SEJ, SEL, and SEW. Julie is one of the foremost authorities on white-hat link building.
Shama Hyder is the owner of Zen Media, a marketing and PR firm servicing some of the most well known brands in the world. Shama is a contributor at Forbes, Inc, and more, and is a thought-leader in the digital marketing space.
Cyrus Shepard is the former Lead SEO at Moz and the founder of Zyppy, an SEO consulting agency. He’s highly active on twitter and one of the most trusted voices in the world of search.
Glenn Gabe is the founder of GSQi (G-Squared Interactive), a full-service marketing agency based in New Jersey. Glenn keeps an active blog with especially popular SEO analysis on algorithm updates and ranking factors.
Who’d we miss? Who’s your favorite SEO expert to follow? Let us know in the comments and feel free to reach out with any questions!
This post was written by founder & CEO Riley Farabaugh. Connect with him on twitter here.