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How & Why to Analyze Competition for SEO & SEM

How & Why to Analyze Competition for SEO & SEM

In the 15th episode of SEM Sessions, we discuss what we learn while doing these analyses, how it affects decision making going forward, and why it’s one of the first things we do for new clients. We look at: – Domain metrics – Traffic trends (organic and paid) – Top keywords and landing pages – Most linked to content – Most shared content – Most profitable paid keywords – Best ad copy from competitors

 

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