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39 SEO Stats That Will Blow Your Mind

DuckDuckGo Usage Exploding

39 SEO Stats That Will Blow Your Mind

Search engine optimization is an ever evolving industry, so it can be difficult to stay up to date on the latest news in SEO. What’s working and whats not? What’s changing? What’s the current state of SEO? How powerful is local SEO? How important is mobile SEO?

You’ve got questions. We’ve got answers. Here we’ve compiled a list of recent SEO stats that give a good picture of the current landscape of search marketing in 2019, 2020, and beyond.

  1. 30% or more of organic clicks go to the site in position 1 (SEJ)
  2. Businesses in the US are expected to spend $80B on SEO annually by 2020 (Borrell)
  3. More than 10% of businesses investing in SEO spend more than $10,000/m (SparkToro)


  4. Less than 20% of businesses investing in SEO are doing so at a cost of less than $1,000/m (SparkToro)
  5. ~8% of search queries are phrased as questions (Moz)
  6. 21% of searches result in multiple clicks from the results page (Moz)
  7. 36% of searches receive no clicks at all (Moz)
  8. 41% of companies say link building is the most challenging SEO tactic (Conductor)
  9. Google has crawled over 130 trillion URLs as of 2016 (Search Engine Land)
  10. ~2 trillion: The estimated number of searches Google is handling per year worldwide. That breaks down to 63,000 searches per second; 3.8 millionsearches per minute; 228 million searches per hour; 5.5 billion searches per day; and 167 billion searches per month. (Search Engine Land)
  11. Google has over 1 billion monthly active searchers (Business Insider)
  12. Google answers 40-60B queries every month in the US alone (Moz)
  13. 15% of queries have never been searched before (Google)
  14. 3% of clicks on Google go to image blocks (Moz)
  15. Almost 2% of clicks on Google go to YouTube videos (Moz)
  16. Brands and companies with blogs receive 97% more links to their website (State of Inbound)
  17. 93% of all online experiences begin with a search engine (SEO Tribunal)

  18. Nearly 80% of users ignore paid ads in search results (SEO Tribunal)
  19. 58% of searches come from mobile (SEO Tribunal)
  20. 97% of page-one results have at least one image on the page (SEO Tribunal)
  21. Businesses in the US will spend ~$80B on SEO in 2020. Two thirds of that will come from small and local businesses.  (SEO Tribunal)
  22. 50% of search queries are four words or longer (SEO Tribunal)
  23. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative (Hubspot)
  24. 72% of online marketers describe content marketing as their most effective SEO tactic. (Hubspot)
  25. The average first-page result on Google consists of 1,890 words. (Backlinko)

  26. Bounce rates increase by 50% if your website takes 2 seconds extra to load. (Compass)
  27. Voice search currently accounts for 10% of total searches (Search Engine Land)
  28. As of 2015, more searches are done every day on mobile devices than desktops. (Search Engine Land)
  29. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot)
  30. 80-90% of shoppers read online reviews before purchasing a product. (Forbes)
  31. DuckDuckGo grew almost 100% from 2017 to 2018 and is experiencing continued rapid growth. (DuckDuckGo)
    DuckDuckGo Usage Exploding
  32. 18% of local searches led to a purchase within a day (Think With Google)
  33. Searches that include “near me” increased 34x between 2011 and 2015 and have continued to rise (Google)
    Google: Common Mobile Search Queries for "Near Me"
  34. 80% of searches including “near me” occur on mobile devices (Think With Google)
  35. 97% of people say they learn more about local businesses online than anywhere else (SEOTribunal)
  36. 92% of searchers will pick businesses on the first page of local search results. (SEO Expert)
  37. After making a local business search on a mobile device, 88% of consumers will either call or visit the business within 24 hours.  (SEO Tribunal)
  38. 56% of local retailers have not yet claimed their listing for Google My Business.  (SEO Tribunal)
  39. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (HubSpot Marketing Statistics)
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