SEO & UX Considerations for Your E-commerce Homepage
Today we’re going to be talking about SEO and UX considerations for ecommerce homepages. Some of the discussion points are:
- How to build a homepage for your ecommerce site that attracts, converts, and retains users
- Why you should measure load times and optimize your images
- What is “pogo-sticking”?
- Should you integrate Instagram into your ecommerce homepage?
- How to use internal linking to facilitate user navigation and better SEO
- How to construct a footer that improves navigation and converts visitors into customers
- How to construct an ecommerce header
A good ecommerce homepage:
- Displays products
- Tells the brand story
- Is clear on what you offer and what makes you unique
- Facilitate easy navigation to important areas of your website
Recommendations for What to Include on Your Ecommerce Homepage:
- Link internally to top category pages
- Link internally to top product pages
- Include customer testimonials
- Include reputable press mentions
- Include Unique Selling Points (USPs)
Summary:
- Be concsious of load times. Users will bounce if it takes too long
- Be comprehensive in your main nav
- Link to top products and categories
- Include customer testimonials
- Display faces to make your brand relatable
- Don’t hide categories in your main nav menu. Make it easy for users to find what they’re looking for.
- Use your footer to facilitate easy navigation. Include your NAP
Contact us if you’re interested in optimizing your eCommerce site for search and conversions.