SEO & UX Considerations for Your E-commerce Homepage

SEO & UX Considerations for Your E-commerce Homepage

Today we’re going to be talking about SEO and UX considerations for ecommerce homepages. Some of the discussion points are:

  • How to build a homepage for your ecommerce site that attracts, converts, and retains users
  • Why you should measure load times and optimize your images
  • What is “pogo-sticking”?
  • Should you integrate Instagram into your ecommerce homepage?
  • How to use internal linking to facilitate user navigation and better SEO
  • How to construct a footer that improves navigation and converts visitors into customers
  • How to construct an ecommerce header

A good ecommerce homepage:

  • Displays products
  • Tells the brand story
  • Is clear on what you offer and what makes you unique
  • Facilitate easy navigation to important areas of your website

Recommendations for What to Include on Your Ecommerce Homepage:

  • Link internally to top category pages
  • Link internally to top product pages
  • Include customer testimonials
  • Include reputable press mentions
  • Include Unique Selling Points (USPs)


  • Be concsious of load times. Users will bounce if it takes too long
  • Be comprehensive in your main nav
  • Link to top products and categories
  • Include customer testimonials
  • Display faces to make your brand relatable
  • Don’t hide categories in your main nav menu. Make it easy for users to find what they’re looking for.
  • Use your footer to facilitate easy navigation. Include your NAP

Contact us if you’re interested in optimizing your eCommerce site for search and conversions.

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