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What is PPC Paid Search Advertising?

What is PPC Paid Search Advertising?

  • What is PPC?
  • How do you know what keywords to bid on?
  • What are the most important things to focus on to guarantee success in paid search advertising?
  • Which businesses should be advertising on Google AdWords?
  • What bid strategies should you be using?
  • How many keywords should be in an adgroup?
  • How much should you spend on AdWords?
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