Metropolis Moving is a Brooklyn-based moving company that services the greater New York City metro.
One of the main goals of our engagement with Metropolis Moving was to increase the organic traffic Metropolis was receiving on a weekly and monthly basis. We knew it would take time to see results from our efforts, especially because we had a lot of ground work to put in before we could rank the pages we wanted to rank.
We started putting out blog content and optimizing their existing landing pages in June of 2017. By the end of July we had rewritten all the cornerstone content on their website with an eye towards SEO. Three months later this effort started to pay off, and by March we were seeing BIG gains. While we waited, we were able to implement conversion tracking on form submissions and drive traffic to their website through paid search.
In addition to the increase in organic traffic, we've also tracked over 1,500 quote requests and managed over $20,000 in adspend while decreasing their customer acquisition costs.
Metropolis didn't have a blog when we started, but we quickly began publishing new content and sharing it on social media and other branded accounts. Over the span of 12 months, we produced over 60 unique pieces of blog content related to their niche. Looking back, we wouldn't suggest publishing at this rate. It was exhausting and difficult to keep up with. However, we needed to build relevancy and authority quickly in order to rank in a market as competitive as New York City.
We were also able to utilize Metropolis Moving's existing reviews to create shareable and linkable assets in the form of graphic testimonials that displayed their stellar online reputation and provided social proof to their potential clients.
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