46% of all Google searches are Local. Be part of these results! 89% of people search for a local business on their smartphone once per week, with 58% searching DAILY!!
86% of people look up the location of a business on Google Maps, with 71% of people say they look up a business and confirm its location before visiting for the first time.
50% of consumers who conducted a local search visit a store within a day. 78% of local searches result in an offline purchase. 18% of local mobile searches lead to a sale within one day.
68% of users used a mobile site ‘click-to-call’ or ‘get directions’ function. 78% of local searches result in a phone call.
The main difference between organic search and local search is that local search utilizes a map pack to show searchers what is right around them. Organic search is when the search engines decide the user is looking for information and not a specific location. If your business primarily serves an audience within a certain geographical region, optimizing for local search is absolutely imperative.
Claiming your business on Google mybusiness, TripAdvisor, Yelp, etc. creates a link on these high-authority websites back to your business. This is part of a link-building strategy that will help your overall SEO. Also, by adding those local listings to these sites, you’re improving your Local SEO. Creating locally-relevant blog posts naturally helps organic SEO by utilizing keywords to create content relevant to what people are searching for. You can supercharge your local SEO by turning your blog into a local resource and posting about local news, top local restaurants, and events.
Fill out our detailed contact form so we can get to know more about you and your business!