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Why Should you focus on Local SEO?

Local Businesses thrive on SEO

46% of all Google searches are Local. Be part of these results! 89% of people search for a local business on their smartphone once per week, with 58% searching DAILY!!

Help your customers find you!

86% of people look up the location of a business on Google Maps, with 71% of people say they look up a business and confirm its location before visiting for the first time.

Increase conversions

50% of consumers who conducted a local search visit a store within a day. 78% of local searches result in an offline purchase. 18% of local mobile searches lead to a sale within one day.

Search Leads to Action

68% of users used a mobile site ‘click-to-call’ or ‘get directions’ function. 78% of local searches result in a phone call.

Local SEO vs Organic SEO?

The main difference between organic search and local search is that local search utilizes a map pack to show searchers what is right around them. Organic search is when the search engines decide the user is looking for information and not a specific location. If your business primarily serves an audience within a certain geographical region, optimizing for local search is absolutely imperative.

What will we do to improve your local results?

Maintain Strong Google My Business Presence

  • Reviews
  • Photos
  • Posts, offers, hours, etc

Enhance On-Page Signals

  • NAP in footer
  • Google maps integration
  • Youtube video embed
  • Geotagged images with relevant titles and alt tags
  • Relevant content (local blog articles)
  • Well constructed title tags, meta descriptions
  • H1s and internal linking

Build Strong Link Profile

  • Social Media & Web 2.0s
  • Youtube
  • Yelp and other third party review sites
  • Business citations (yellow pages, etc)
  • Consistent NAP

Where Local and Organic SEO Meet

Claiming your business on Google mybusiness, TripAdvisor, Yelp, etc. creates a link on these high-authority websites back to your business. This is part of a link-building strategy that will help your overall SEO. Also, by adding those local listings to these sites, you’re improving your Local SEO. Creating locally-relevant blog posts naturally helps organic SEO by utilizing keywords to create content relevant to what people are searching for. You can supercharge your local SEO by turning your blog into a local resource and posting about local news, top local restaurants, and events.

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